7 Website Feedback Request Email Templates for Agencies
Most revision delays start with an unclear email. Here are seven copy-and-paste templates covering every step of a website review, from the first staging link to final sign-off. Replace the parts in [brackets] and send.
1. Sending the first staging link
Set expectations in the very first review email: what to look at, how to leave feedback and the deadline.
Hi [Name], The first version of [Project] is ready for you to review: [Staging link] This round, please focus on layout, content and overall feel. We'll polish small details in the next round. How to leave feedback: click "Drop Pin" at the bottom of the page, click anything you'd like changed and write a short comment. No login needed. Could you send your feedback by [Day, Date]? If several people on your team are reviewing, please share the link with them too, and let us know who has the final say. Thanks, [Your name]
2. Asking guided questions
Vague requests get vague answers. A few specific questions get better feedback.
Hi [Name], When you review the homepage, it would help to think about: 1. Is any information wrong or missing? 2. Is anything hard to read on your phone? 3. Does the main button lead where you expect? 4. Is there anything you wouldn't want your customers to see? Just pin your thoughts on the page. Describing the problem is perfect; you don't need to suggest the fix. Thanks! [Your name]
3. A friendly reminder
Hi [Name], Just a friendly reminder that feedback on [Project] is due on [Day]. Here's the link again: [Staging link] If you need a few more days, no problem. Just let me know so we can adjust the launch date. Thanks, [Your name]
4. Moving feedback out of WhatsApp
When feedback arrives by chat, thank the client and point them to the shared place, so nothing gets lost.
Thanks for this, [Name]! So nothing gets missed, could you add it as a pin on the page? Click "Drop Pin", then click the part you mean. It also captures your screen size and browser, which helps us fix it faster. [Staging link]
5. Round complete: changes ready
Hi [Name], All your feedback from round 1 has been addressed. You'll see each comment marked as resolved, with a short note where we made a choice: [Staging link] Please take a look and confirm, or add new pins, by [Day, Date]. This is round 2 of [3]. Thanks, [Your name]
6. When feedback is a new feature
Not every comment is a revision. Handle new requests politely without saying no.
Hi [Name], Great idea on adding a booking calendar. It's outside the current project scope, so we've noted it separately rather than slowing down launch. We can add it right after launch. Estimated effort: [X days], cost: [amount]. Want me to send a short quote? Thanks, [Your name]
7. Final sign-off before launch
Hi [Name], Everything is ready for launch. All feedback is resolved and the site has been tested on desktop, tablet and phone. Final version: [Staging link] Please reply "Approved" to confirm we can go live on [Date]. After launch, small text or image changes are included for [X] days. Thanks, [Your name]
Make the feedback part easy
These emails work best when clients can comment directly on the page. With PagePin, clients click any element to leave feedback, with no login or extension, and you track every comment until it is resolved.
FAQ
How do I politely ask a client for website feedback?
Send the link with a clear focus for the round, an easy way to comment, and a specific deadline tied to the launch date. Thank them and keep it short.
What should I do if a client never sends feedback?
Send one friendly reminder before the deadline and one after, both linked to the launch date. If there is still no reply, confirm in writing that you will treat the round as approved by a specific date, as agreed in your contract.
How do I get written approval from a client?
Ask for a one-word reply such as “Approved” to a sign-off email that lists what is being approved and the launch date. Keep that email with the project records.
Manav Rathod
Founder of PagePin. Backend developer who has shipped SaaS products and Shopify apps for agencies.